Turn Data into Profits: A Step-by-Step Guide to Predictive Marketing
The data deluge is real! As the amount and variety of customer information keep exploding, a new hero has emerged to help marketers navigate this flood—predictive analytics. This article explores how companies are leveraging this magic bullet to personalize marketing across the entire customer journey. Unveiling Hidden Gems: Segmentation with Superpowers Traditionally, customer segmentation relied […]
The Development of Marketing and its Role in the Contemporary Competitive Markets
The changes in markets and the evolution of marketing management In the early 1900s, marketing as a field of practice and discipline was introduced in the USA (Firat, Dholakia and Venkatesh, 1995) to bridge the market gaps of the modern society. Berner and Tonder (2003) discussed that modernism is associated to the transition experienced in social and […]