The Development of Marketing and its Role in the Contemporary Competitive Markets
The changes in markets and the evolution of marketing management In the early 1900s, marketing as a field of practice and discipline was introduced in the USA (Firat, Dholakia and Venkatesh, 1995) to bridge the market gaps of the modern society. Berner and Tonder (2003) discussed that modernism is associated to the transition experienced in social and […]