Turn Data into Profits: A Step-by-Step Guide to Predictive Marketing
The data deluge is real! As the amount and variety of customer information keep exploding, a new hero has emerged to help marketers navigate this flood—predictive analytics. This article explores how companies are leveraging this magic bullet to personalize marketing across the entire customer journey. Unveiling Hidden Gems: Segmentation with Superpowers Traditionally, customer segmentation relied […]
Indigenous Business: A Hidden Billion-Dollar Blind Spot We Need to Know More
Australia’s Indigenous businesses are a force to be reckoned with. They generate a staggering A$16 billion in revenue annually, employing over 116,000 people – that’s nearly as much as retail giant Coles! Despite this impressive contribution, these businesses have flown under the radar for far too long. Their impact goes far beyond just the bottom […]