Data to Dollars: How Analytics Can Supercharge Your Business?
The Rise of Data and its Importance The digital age has brought about a new era where information reigns supreme. Businesses now have access to a wealth of data on customer behavior, market trends, and their overall performance. This data, if used correctly, can be incredibly valuable. In order to thrive in today’s competitive market, […]
Turn Data into Profits: A Step-by-Step Guide to Predictive Marketing
The data deluge is real! As the amount and variety of customer information keep exploding, a new hero has emerged to help marketers navigate this flood—predictive analytics. This article explores how companies are leveraging this magic bullet to personalize marketing across the entire customer journey. Unveiling Hidden Gems: Segmentation with Superpowers Traditionally, customer segmentation relied […]
The Future of Storytelling: How Video Will Captivate Your Audience
This article delves into the ever-evolving world of digital marketing, specifically focusing on the future of video content. By gathering insights from content marketing managers and other marketing specialists, we explore various perspectives on how video is transforming the marketing landscape. The Rise of Video Content in Digital Marketing Search engines like Google are predicted […]
Indigenous Business: A Hidden Billion-Dollar Blind Spot We Need to Know More
Australia’s Indigenous businesses are a force to be reckoned with. They generate a staggering A$16 billion in revenue annually, employing over 116,000 people – that’s nearly as much as retail giant Coles! Despite this impressive contribution, these businesses have flown under the radar for far too long. Their impact goes far beyond just the bottom […]
Don’t Get Hooked! 3 Supplement Industry Marketing Myths Debunked
Americans love their supplements, with over 74% of adults popping vitamins, prebiotics, and other concoctions daily. But amidst the hype, it’s easy to forget these are powerful substances impacting your body, yet regulated far more loosely than medications. Thanks to a 1994 law, the FDA has minimal control over supplements. Unlike drugs that go through […]
The Development of Marketing and its Role in the Contemporary Competitive Markets
The changes in markets and the evolution of marketing management In the early 1900s, marketing as a field of practice and discipline was introduced in the USA (Firat, Dholakia and Venkatesh, 1995) to bridge the market gaps of the modern society. Berner and Tonder (2003) discussed that modernism is associated to the transition experienced in social and […]